We were so embarrassed. Post's Raisin Bran cereal took advantage of the increasingly popular dried fruit and teamed up with the Raisins to help promote their boxed cereal, and fast food chain Hardees bought a license to produce the incredibly popular collectible Raisins figurines. Lots of brands tested the limits of this rule, including Sunmaid: BK: I got permission from the manager to create a claymation ad where I had the Dancing Raisins singing to the Sunmaid girl. In The Simpsons episode "'Tis the Fifteenth Season", The California Raisins were spoofed as The California Prunes, on a special entitled Christmas with the California Prunes. This is Brought to you by Brands you know, stories you don't. Almost all the packers resented Sunmaid, but not all for the same reasons. To make sense of that storyto understand where the dancing raisins came from, and how they disappearedeveryone told me I needed to talk to this guy. KB: Vine doesn't know who it belongs to. His crime: growing raisins and then deciding to sell . And he says, even though the Dancing Raisins are long gone, he and the rest of the industry are still dealing with the fallout. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. SW: He just turned 82, and for the last few decades, he's been privy to almost every dispute in raisin land, and lots of them have landed on his desk. WERNER: A frame was one snapshot. And they should pretty much be still once they do their heard it! Sheet Music It seems like everyone in Motown heard about this song "through the grapevine" before it was finally recorded. SPEAKER FOUR: My mother thought they were great, and she collected the figurines. Raisin farmers rely on good weather and conditions to grow their product. BARRY KRIEBEL: Well that's the problem with the advertising! Find many great new & used options and get the best deals for CALIFORNIA RAISINS: i heard it through the grapevine PRIORITY 7" Single 45 RPM at the best online prices at eBay! SW: So are the California Raisins coming back, do you thinkthe Dancing California Raisins? Packers sort the raisins by size, rinse out sand and dirt, control for quality, and pack them all up in boxes. SW: When the Dancing Raisins ad stopped airing, Sunmaid's share of direct raisin saleslike in boxes on grocery store shelvesactually increased. The show would have animated raisins acting as rockstars, and the song, "I heard it through the grapevine," was the California Raisins number-one single. And as that rift widened, the raisins fell right through it. "Picture cover". SW: Kalem was voting on behalf of the packer he worked for. And because they were big companies, not headquartered in the Fresno circle, they were not at the table, and participating in all of this back-and-forth. The following year, Vinton created another TV special called Meet The Raisins! Even if you weren't alive to see the advertisements, TV. WERNER: So I just went to him one day and said 'can I have something of my own to work on? CH: The dancing raisins were so popular, they took on a life of their own outside of the ad. The raisin packers didn't reach this decision because anyone had anything against the ad, or because licensing fees had stopped rolling in, or even because raisin sales were down. CALRAB, the organization who made the campaign, was also closed on July 31, 1994, due to disagreements with raisin producers over the fairness of required payments to the organization. You do the math on how many tons of raisins you're buying from them, and bam, you can see exactly how much of the total cost is going towards California raisin ads. If there's anything we can do for you, please give me a call'. RV: I said, 'I'm going to do it where it feels authentic.' The figures were kept in a box for several years and headed for the trash before being obtained by Webster Colcord, a former employee of Vinton. (981) $9.95. Harry Overly became the new president of Sunmaid in 2017. But in 1994, the. Finance is provided by PayPal Credit (a trading name of PayPal (Europe) S. r.l. California Raisins poster vintage 1987 Heard it Through The Grapevine. Oh I'm just about to lose my mind. From Performing Songwriter Issue 111, July/Aug 2008. CH: I remember those really well. But in 1986, that's just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in . CALRAB and the commercials it paid for represented the entire industry. The ads storyboards were pretty simple: A bunch of raisins dance in a line across the screen, grooving to the Motown sound that had been rejuvenated by the success of The Big Chills 6 million-selling soundtrack. And in 1998wait for it, another acronymthe CRMBCalifornia Raisin Marketing Boardtook over as the new hype machine for California Raisins. Seth and his colleagues were getting fan mail forwarded to themfrom viewers, TV stations, and other advertising execs. Sarah tells us what happened next SW: In 1994, a group of raisin packers voted to shut down CALRAB. WERNER: We want sunglasses on them, I want to put them in Converse sneakers, but untie the laces, and they gotta look hip, basically. SW: That is exactly what I wanted to find out. SW: The raisins dance around on the lid of his grand piano while he belts out the band's catchphrase: AD SIX: Oh I heard it through the grapevine! [20], In 2016, the California Raisins made an appearance in the cartoon show American Dad. Hell no! Kalem Barserian will tell you the ad made the raisin industry money, and he will pull out a calculator to prove it. And this broke the mold. Honey, honey yeah. There were California Raisins lunchboxes, then Hardee's started handing out plastic Raisins figurines with Cinnamon 'n' Raisin biscuits. ", In 2017, an episode of The Simpsons called "The Cad and the Hat" included a couch gag segment featuring the California Raisins being killed by Homer.[21]. They recorded an album that went gold within weeks of its release. Okay? Director. SW: Lots of details would have to be worked out first. Socit en Commandite par Actions Registered Office: 22-24 Boulevard Royal L-2449, Luxembourg). A series of weather-related disasters during the '70s had thrown the price of raisins completely out of whack. Casey Holford and John DeLore composed our theme. Stay up to date with what you want to know. Werner and his copywriting partner, Dexter Fedor, knew that they needed to make the dried fruit less of an afterthoughtthe raisins needed personality. African American History Curatorial Collective. The dancing raisins got caught in the crossfire of a heated debate within the industry. Some years later, Noel Gallagher stands on a stage strumming his guitar while . Feb 14, 2023 A group of singing, dancing, anthropomorphized raisins launched a sensational career after singing the 1968 Marvin Gaye song, "I Heard It Through the Grapevine," in a 1986 commercial for the California Raisin Advisory Board. The face took up most of the raisin's body MB: And then there was little wrinkles here and there, but the more you emphasize that, the more it looked, you know, kind of like a weird prune. Kalem Barserian, along with around 40 raisin growers, packers, and industry members, was in that room. But Michael Jackson, well he was not about that. SW: Seth has a whole scrapbook of these letters. Access your favorite topics in a personalized feed while you're on the go. I treat my vines as if they were my children. The 1980's TV commercials for California raisins have been called some of the best ads ever made. Brought to you by is a production of Insider Audio. SW: Ross Vannelli is a music producer. SPEAKER FOUR: I loved those commercials as a kid, they were so cool. SW: Buddy Miles, who'd been the drummer for Band of Gypsies with Jimi Hendrix, flew to California to record the vocals in Ross's studio. Because, in Fresno, California Raisins has always meant something bigger than a couple of claymation figurines singing "I Heard It Through the Grapevine.". Constitution Avenue, NW [10] Different collections were produced in 1987, 1988, 1991, and finally in 2001 (the latter adding Carl's Jr. due to their late '90s acquisition of Hardee's) for their new stylization. It's a tax. SW: Then, you've got nature to think about. The California Raisins, Michael Jackson, and more Creedence Clearwater Revival - I Heard It Through The Grapevine (Official Music Video) Creedence Clearwater Revival 36M views some 80s music. So, give them raisins! in 1988. So they'd pose them, they'd take a picture of that, then they'd re-pose them slightly in a slightly different pose, take a picture of that. Dancing Raisins "Heard It Through the Grapevine". The Dancing California Raisins were a go. You don't, right? Test your MusicIQ here! Jun 1, 2013 - Explore The Goodwill Geek's board "Heard it Through the Grapevine.", followed by 362 people on Pinterest. And they had good reasons to be! And even in the 1990s, Sunmaid was like the "Kleenex" of the raisin industry. Lead vocals were sung by musician Buddy Miles. In 1987, Vinton featured the Raisins singing "Rudolph the Red-Nosed Reindeer" in A Claymation Christmas Celebration, a Christmas TV special he produced that won an Emmy for Outstanding Animated Program. Washington, D.C. Email powered by MailChimp (Privacy Policy & Terms of Use), International Media Interoperability Framework. The commercials were produced by Vinton Studios using their claymation technique, with character designs by Michael Brunsfeld. This client had been with his agency for over a decade, and though they'd had some fairly successful campaigns in the past, the client's main product was slipping in sales. Save my name, email, and website in this browser for the next time I comment. [8] While cel animated by Murakami-Wolf-Swenson, it maintained Will Vinton's creative direction. Scrobbling is when Last.fm tracks the music you listen to and automatically adds it to your music profile. Box Office Software produced a different, unrelated California Raisins computer game in 1988 for the Apple II, Commodore 64, and PC compatibles. CEO of.. SW: His dad started farming and processing raisins in Fresno back in the 1920s, and since then, Kalem has bounced around pretty much every corner of the industry. California raisins from the California vineyards. Hey, I heard it through the grapevine Not much longer would you be mine Said I heard it through the grapevine Hey, I'm just about to lose my mind Honey, honey, yeah (Heard it through the grapevine Not much longer would you Be my baby, yeah, yeah, yeah) Honey, honey, I know That you're letting me go Hey, I heard it through the grapevine How are you gonna do something with California Raisins,' I said 'ahhh, I'll probably do something stupid like have some raisins dancing to I heard it through the Grapevine' and then I thought 'oh, maybe that's not so stupid!'. The community that created them, and the questions they left in their wake. They were all over the country, on mugs and lunchboxes and tee shirts. Listen to music by California Raisins on Apple Music. Produced by Sarah Wyman, with Charlie Herman and Julia Press. It had about five million dollars to spend, which, in ad money, is not a lot. It just knows that it needs water, it needs to be pruned, needs to be fertilized, it needs to be babied. But as that money flowed back into CALRAB's coffers, the disagreements became more serious. And, for better or worse, they're also in it together on that front. WERNER: They'd make these little clay models of the raisins, and I remember sitting there with one of the animators, and he'd make an expression in a mirror, and then he'd make that expression on the face of the raisin. The answer? And if you ever saw him. SW: But even as the dancing raisins scored these victories, back in Fresno, things were heating up. SW: So a couple of months ago, I read this New York Times article that sort of started it all for me. And the band wasn't playing heavy metal or rock 'n' roll. Note: Comment submission is temporarily unavailable while we make improvements to the site. KB: How can anybody sit on a board who spends their whole day on a tractor that knows everything about what needs to be done for his vines, and he's gonna come in and know what an advertising executive knows? An article published by AnimateClay.com in the late 2000s details the whereabouts of the original claymation sculptures used by Vinton Studios. SPEAKER NINE: Definitely didn't make me any more of a fan of raisins. I heard it through the grapevine Not much longer would you be mine baby I know a man ain't supposed to cry But these tears I can't hold inside Losin' you would end my life you see 'Cause you mean that much to me You could have told me yourself That you loved some one else Instead I heard it through the grapevine Not much longer would you be mine IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. While the songs popularized the phrase, they inspired the hit kids cartoon series "The California Raisins" in the 1990s. SW: Within a month of its release, the album went gold. They were tired of paying into a shared piggybank for the greater good. Start the wiki. You got 100,000 tons. America's favorite raisin. Some user-contributed text on this page is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 "Meet the Raisins" mockumentary. A Saturday morning cartoon series, The California Raisin Show, debuted the following year, but lasted only 13 episodes. We apologize for the interruption. I mean, you can imagine that! Artist. Now, the story of a man many call an outlaw. Top editors give you the stories you want delivered right to your inbox each weekday. Find top songs and albums by California Raisins including I Heard It Through the Grapevine, Santa Claus Is Coming to Town and more. Which meant packers couldn't slap a Dancing Raisin on their packaging or use the characters in ads unless they got their idea approved by the board. SW: Let me explain. SPEAKER ELEVEN: We watched it in art class when I was in elementary school. The 1980's TV commercials for California raisins have been called some of the best ads ever made. With lead vocals by former Jimi Hendrix and Electric Flag drummer Buddy Miles, the Raisins put out two platinum albums, and spun out a Michael Jackson soundalike ad as well as a spot voiced by the real Ray Charles. SW: Back in Fresno, the raisin growers and packers watched with amazement as the Dancing Raisins turned into superstars. Not much longer would you be mine. Today, the story of the California Dancing Raisins. If you need to request an image for publication or other use, please visit Rights and Reproductions. The "Heard It Through the Grapevine" theme is fabulous. SW: The California raisin industry is complicated. The comedy podcast Felix Navipod features discussion of the California Raisins on all 166 episodes of its run. You know, what kind of legs does he have so he could do a dance appropriately, does he have oversized shoes, you know, what do they look like? (laughs) These little guys took over everybody's hearts and minds, so it didn't surprise us at the time. These wildly popular clay animation raisins grew into far more than their creators had ever dreamed of. Because that's a whole market supply and demand on both the national and international basis. They help out with keeping prices stable and have an eye on supply and demand. He wasn't worried about making the most of this one shot and impressing his boss. He's now on his second round of leading the Raisin Bargaining Association. onefunplace. KB: Once we started the Dancing Raisins, people were going to the store asking for Dancing Raisin raisins, and there weren't any! Oh! First aired on September 14, 1986, Werner's idea for a 30-second television commercial introduced audiences to The California Raisins, a group of anthropomorphized raisins with expressive eyebrows, stylish shoes, and the slickest dance moves since the Chiquita Banana shimmied into advertising in the 1940s. The band broke up. But I also take the approach of, that was 30 years ago so I think it's time that we look forward because the industry is in a very dramatic, very drastically different place than it was back then. Many of the items created for the campaign have become part of the permanent collection of the Smithsonian Institution. Scrobble, find and rediscover music with a Last.fm account, Do you know any background info about this track? But there's one letter that really stands out: WERNER: Okay, this is from the Fitzgerald-Hartley Company. SW: But in some ways, it may be in the same place as it was in the '80s. Label. (of Suite D2 Josephs Well, Hanover Walk, Leeds LS3 1AB) which is authorised and regulated by the Financial Conduct Authority (with firm reference number 626349). And by the end of the night, all anyone could agree on was that one of the siblings was getting a bigger cut than everyone else. Merchandise sales included toys and Raisins images on nearly every conceivable medium: lunch boxes, notebooks, clothing, posters, bedsheets, and even a Halloween costume, just to name a few. Their cover of Marvin Gaye's &, Creative Commons Attribution-ShareAlike License. CH: This commercial was the most popular TV ad in 1987 and 1988. If you have a question relating to the museum's collections, please first check our Collections FAQ. Your email address will not be published. Our collection database is a work in progress. Connect your Spotify account to your Last.fm account and scrobble everything you listen to, from any Spotify app on any device or platform. And, when it went down, so did the Dancing California Raisins. TikTok video from Shug (@sonyastanford2). WERNER: We still thought it was cool. Was the Dancing Raisins ad a success? But first, he had to get approval from the raisin growers and packers who were paying for it. ', 'Today during Ryan's Hope I saw the cutest commercial. See more ideas about california raisins, raisin, grape vines. album - including song video, artist biography, translations and more: I bet you're wonderin' how I knew 'Bout your plans to make me blue With some other guy you knew before Between the Oh, that's sweet. CH: We're back. HARRY OVERLY: I know for a fact that there is animosity that still exists within the industry of what happened back then. The California Raisins released four studio albums in 1987 and 1988, and their trademark, "I Heard It Through the Grapevine," was on the Billboard Hot 100. To access our initial disclosure document, please click, Get the item you ordered or your money back. But he told me something else too, something he says a lot of reporters like mewho fly into Fresno from the big city to cover the dramaoften miss: MM: We're all families here and so, everybody's really close, everybody knows each other, I mean, a lot of them are related to each other, they marry in, and so they're very tight SW: And that big family, with lots of opinions, is where some of that drama comes from. Constitution Avenue, NW Raised in the California sunshine WERNER: He volunteered and said 'I won't be paid, I just want to be a raisin, I have one thing I need to ask though, I will not talk to anybody from the advertising agency, and I will not talk to any clients. The California Raisins II is a 1990 claymation television special directed by Will Vinton, featuring the advertising characters The California Raisins. He wrote to Foot Cone and Belding specifically requesting a VHS copy of the ad so he could watch it whenever he wanted to. I Heard It Through the Grapevine Lyrics by California Raisins from the Meet the Raisins! Commissioned by the California Raisin Advisory Board (CALRAB), a trade group of raisin producers in Californias Central Valley, the commercial was part of a multi-million dollar campaign to combat slowing raisin sales. Bill Moss is our sound engineer. MICHAEL JACKSON: And Will, keep these guys still until they do the heard it! But how did a bunch of dried grapes, burdened with the reputationof being a mediocre, boring snack, become synonymous with swagger? They even earned an Emmy nomination! Very serious-like. There is also some good news though! California Raisins T-shirt ~ I Heard It Through The Grapevine ~ Claymation 80s. First, they provide tools the industry can use to regulate the raisin market. WERNER: We created this huge conga line that came out of a box of raisins and danced on the coffee table while this husband and wife or boyfriend and girlfriend were watching a movie, and they were unaware that all this was happening in its own little world. I don't care how small or whatever, but something that's not part of what you're doing.'. Not this time, however! [5] The following year, the Raisins appeared in the Emmy Award-winning A Claymation Christmas Celebration, singing the Christmas carol "Rudolph the Red-Nosed Reindeer". If you have a question relating to the museum's collections, please first check our Collections FAQ. Michael Jackson asked to be featured in a sequel. It would go on to produce the Dancing Raisins ad. He says if it had just been up to him, he would not have ended CALRAB and therefore the Dancing Raisins. CH: A raisin by any other name would be a dried grape. So, growers and packers paid a tax on every ton of raisins they produced. The claymation raisins singing and dancing to Marvin Gaye's "I Heard It Through the Grapevine" became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special. It wasn't true. People loved the singing, dancing Claymation raisins so much that more commercials followed, andin a marketing scheme that was virtually unheard of at the timeThe California Raisins went on to release four albums, score a Billboard Hot 100 hit, and earn an Emmy nomination (and appear in an Emmy-winning show). And that takes unity. Like, when Ray Charles had starred in his ad, he agreed to do a cross-country public relations tour, promoting the health and goodness of California raisins. Strong came up with the idea and asked Motown writers Holland-Dozier-Holland to work on it with him. And then we threw the baby out with the bathwater. Sunmaid. We'll do that.'. And since they were already touring the country, at least on TV screens, there was only one logical next step. 84 on the Billboard Hot 100. But there was enough leadership to sway the ones that weren't smart enough to realize what a good program it was. And then they called me and they said, 'you know what it's platinum in Canada too!' If you require a personal response, please use ourContact page. 2016 ScienceAGoGo. Fresno is a dusty, medium-sized city in the middle of California's central valley. I grew up in California, and it felt like they were everywhere. And the US, by the way, is the second largest raisin producer in the entire world. The California Raisins released four studio albums on Priority Records, BMG, and ZTT Records between 1987 to 1994, and their signature song, "I Heard It Through the Grapevine", landed on the Billboard Hot 100 and peaked at number 84 or 85. SW: I mean, how did you react when you found out about that?? Dancing Raisins Heard It Through the Grapevine. Almost all the growers in the room were against it. SW: All of those different factors combined add up to the final, and most important challenge for the raisin industry. 80s classic toys. And Seth Seth was dancing all by himself in front of the group, without socks on! SW: Before long, a claymation Ray Charles joined the bunch. Ended: 27 Feb, 2023 23:10:08 GMT. Sarah Wyman is our showrunner. The California Dancing Raisins ad has been called one of the best of all time. Unless you just happened to have a VCR set up and recording at the exact moment the ad aired WERNER: You had to wait and hopefully see it on TV again on some show you were watching and not know when that was coming, and because we didn't have a very big media budget, it wasn't on that often. Learn more about our approach to sharing our collection online. And the answer is usually 'we don't know.. but probably not.' KB: We're not getting our fair share of it. Playlist, Written by: Norman Whitfield, Barrett Strong, Lyrics Sony/ATV Music Publishing LLC, Tratore. Remember, he reports on the raisin industry. Did it, uh, did it drive up the price of raisins? And that is something producer that producer Sarah Wyman has made very clear to me since she began digging into the orgins of the California dancing raisins ad. SW: Even now, decades later when the dust has settled, one thing is still a question. This was not a formula. A California Raisins Fan Club began in 1987, which included a Grapevine Gazette newsletter and various memorabilia. If you need to request an image for publication or other use, please visit Rights and Reproductions. CH: A warship, the USS Pyro, even asked permission to sail with a California Dancing Raisins flag flying high above ahoy mateys! Concept illustrations of the Raisins were also featured as interviewees discussed the characters' creation.[17]. Would everyone contribute to the cost of an ad campaign? CALRAB teamed up with advertising agency Foote, Cone & Belding to try to forge an emotional connection between consumers and the dried fruit. They have two big jobs. If you have any issues please contact me before leaving negative response I will always do my best make it right! And a lot people, including many of our listeners, still remember it really well. Browse 55 i heard it through the grapevine stock photos and images available, or search for california raisins to find more great stock photos and pictures. Phrases Similar to Heard it Through the Grapevine SPEAKER FIVE: They just made raisins and dried fruit in general seem really, really hip. RV: Oh no, to me it at one point it kind of went beyond that. CH: From Business Insider. California Raisins. Seth Werner, the young copywriter newly in charge of the California Raisins account, had a concept. Sales of raisins themselves increased 20 percent after the first commercial. CH: We're back. They weren't in the shelf. SW: Barry Kriebel became President of Sunmaid Raisins in February of 1986, one year before Ross Vannelli produced his album, and right as the California Raisins were in liftoff. But back in 1986, going viral was not yet a thing. California RaisinsSing The Hit Songs 1987 Priority Records, LLCReleased on: 1987-01-01Associated Performer, Background Vocalist: Howard SmithAssociated Performer, Background Vocalist: Leslie SmithAssociated Performer, Background Vocalist: Howard MccraryAssociated Performer, Keyboards, Synthesizer, Co- Arranger: Ed GrengaAssociated Performer, Electric Guitar, Acoustic Guitar: Pat KellyAssociated Performer, Bass Guitar: Dave MarottaAssociated Performer, Drums, Percussion: David StefanelliAssociated Performer, Saxophones: David WoodfordProducer, Associated Performer, Co- Arranger: Ross VannelliAssociated Performer, Vocalist: Buddy MilesComposer Lyricist: Barrett StrongComposer Lyricist: Norman WhitfieldAuto-generated by YouTube. 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